Pamphlet, flyer or leaflet: what is the difference?
Pamphlet, flyer and leaflet explained in plain words, which size to choose (A5 or A4), which paper, and what they cost per piece.
In India the words pamphlet, flyer and leaflet are used for the same thing: a single printed sheet that tells people about your shop, offer or event. What matters is the size, the paper and how many you print.
Which size?
- A5 (5.5 × 8.75 in): the most popular, easy to hand out and put in newspapers.
- A4 (8.5 × 11 in): more room for a menu, price list or full details.
Prices (before GST)
| Size and paper | Quantity | One side | Both sides |
|---|---|---|---|
| A5, 90 GSM | 4,000 | ₹0.69 each | ₹0.78 each |
| A5, 130 GSM | 4,000 | ₹0.83 each | ₹0.91 each |
| A4, 90 GSM | 2,000 | ₹1.35 each | ₹1.50 each |
| A4, 130 GSM | 2,000 | ₹1.60 each | ₹1.80 each |
Which paper?
90 GSM is light and good for mass distribution. 130 GSM feels thicker and lasts longer on a counter or notice board.