10 pamphlet design tips that bring more customers

Simple pamphlet design tips for shops, clinics, schools and coaching centres: one message, a clear offer, big phone number, the right size and paper.

A pamphlet gets about three seconds of attention. These tips help yours get read, kept and acted on.

1. One message. Say one thing: a new branch, an admission, a sale.
2. A clear offer. Give people a reason to call today.
3. Big phone number. Make it the second thing people see, after the headline.
4. A short headline. Five to eight words in large type.
5. One strong photo. Better than five small ones.
6. Your address and a landmark. People in India find places by landmarks.
7. WhatsApp number. Many customers prefer to message.
8. Both sides. Use the back for the full price list or details.
9. The right size. A5 for handing out and newspaper inserts; A4 for menus and price lists.
10. Print enough. The price per pamphlet falls as the quantity grows, so plan your distribution and print for it.

Where pamphlets work best

• Newspaper inserts in your area
• At your counter and with every delivery
• Schools, coaching centres and clinics at admission or season time
• Markets, societies and events

You can design your pamphlet online with our free ready-made designs, send your own print-ready file, or ask our team to design it.